Whether it is a product selector, product configurator or design editor, a configurator puts the customer in control of the products. The customer immediately sees what options there are for each product, giving them a quick insight into whether all wishes can be fulfilled. Without them having to contact your company's staff first. With a product configurator, your customers immediately see which options they can choose from. This results in more sales because you can optimally meet customers' needs.
A product configurator is a powerful solution that allows your customers to easily put together their ideal product or service. No intervention by employees, but a personalised shopping experience that fully meets the unique wishes of your visitors. Increase your sales by having a product configurator created.
Our expertise
Orange Juice is specialised in developing product configurators. When creating a product configurator, we don't let technical challenges limit us. No wish is too crazy for us, our product configurators are fully custom-built for you. Customisation ensures the best customer experience and high conversion rates! We also believe it is important to keep our customers well up-to-date with developments within the construction of a product configurator. We create the freedom for your customers to put together a product that fully meets their needs.
For our new configurator, we were looking for a developer who excelled in design creation and with expertise in developing configurators. Orange Juice fulfilled these wishes with superlatives. It is a pleasure to work with the knowledgeable and critical team that communicates clearly.
3 advantages of a product configurator
The possibilities are very extensive and can be fully customised to your needs. Moreover, users can easily create their own products, automating processes seamlessly.
For both the customer and the company, a configurator can save time. Because the customer puts the products together themselves, without depending on the help of an employee. As a company, you need fewer staff to speak to the customer. This makes it a lot more efficient, as you save time and costs. Because the customer puts the product together themselves, you as a company no longer have to do that and the sales department has to spend less time following up leads. The customer can generate the product or an offer by themselves.
A configurator is an additional unique selling point for your company. Does your company have a configurator? Then you can certainly use it to stand out from your competitors. In general, customers value customer friendliness and the overall customer experience. With a configurator, you offer your customers the opportunity to put together their own customised solution, so the product or service always meets their requirements.
Possibilities of a product configurator
The possibilities with a product configurator are very extensive. From simple adjustments, such as choosing colours and materials, to more complex options such as sizing and finishes. Or adding personal elements such as logos or texts. Your customer creates something truly unique as a result.
With a live preview of the result, the user already gets an immediate and clear picture of the final product. Not satisfied? Then the product can easily be adjusted. This reduces the chance that the product is not to your liking.
Example customer case
At our client Hout op maat for example, users can create a custom-made wall shelf, of which they can choose the colour, material, size and finish. Furthermore, the possibilities are endless; we can realise anything!
Customer cases with product configurators
Our configurators offer solutions in various industries, from a product configurator in the construction industry to a configurator in the manufacturing industry. Take a look at our customer cases with product configurators and discover how we realise customised solutions for various sectors:
How Orange Juice operates
Our product configurators are developed in JavaScript and can be seamlessly integrated within your website or web application. We always create a link to the existing website or web shop and, if necessary, to external systems.
Extra features
Besides enabling users to design and assemble products themselves with a product configurator, we can also realise additional functionalities on the back end. In most cases, these functionalities are focused on automating production processes. With Hout op maat, for example, orders are loaded automatically. This automatically starts production and enables the machines to work 24 hours a day.
Marius Linders
"My focus is on creating high-quality solutions for personalising products. For me, it is essential to understand the product well, so we can provide an optimal user experience and achieve efficient and effective integration and production. I get my energy from tackling complex technical challenges and developing innovative solutions."
Introduction
At Orange Juice, we start with a no-obligation introductory meeting. If there is a mutual match, we schedule a working session, in which we discuss the needs and wishes. By asking critical questions and preliminary research, we get a full picture of the issue. We then set up a plan of approach and discuss the desired result. This is how we develop a configurator that perfectly matches the customer's needs.
Types of configurators
Orange Juice is an expert in building configurators. Besides 2D product configurators, we also develop other configurators; we'd be more than happy to tell you more about the different options we offer:
3D configurator
Besides 2D product configurators, Orange Juice also specialises in developing 3D configurators. With a 3D configurator, customers can view their product from any angle. This gives them a realistic experience, with even reflections and material structures visible.
Design editor
Design editors are increasingly seen in online shops. They allow customers to edit and order personalised products. Think of designing a phone case, photo album or making business cards. Discover the possibilities of our design editors.
Decision aid
Orange Juice has extensive experience in developing a decision aid configurator, also known as guided selling. With a decision aid, you use targeted questions to guide customers to a selection of products or services that best fit their needs.
Product configurator
A product configurator is a powerful solution that allows customers to put together their ideal product themselves. From material and colour to finishing and personalisation: everything becomes possible. Orange Juice builds customised product configurators that respond to your customers' unique needs.
Want to know more? Check out our whitepaper
Check out our free whitepaper and find out how to use a configurator to increase your online success. It is full of information about the advantages and applications of product configurators. By reading this white paper, you, and your company, will get a better idea of whether it is worth having a product configurator developed.
FAQs
A product configurator is a web application that allows customers to customise products by choosing from various options, such as colours, sizes, materials and add-ons. Advanced configurators also offer self-design capabilities, allowing users to customise parts and add their own images, logos and text. This allows customers to incorporate their personal style into the final product.
The price of a product configurator varies considerably, depending on its complexity, functionalities and integration requirements. In addition, the amount of work required strongly depends on aspects such as business rules, visualisation and manageability. We do not provide standard solutions, but focus on creating an optimal configurator with a focus on user experience, product range and integration with external systems. Contact us to discuss the possibilities.
The development of a product configurator can vary greatly, depending on its complexity and the desired functionalities. Simple configurators can be realised relatively quickly, while more sophisticated solutions can take considerably more time. Contact us to discuss the possibilities.
A product configurator is suitable for products that can be delivered in different variants or with personal customisation. Examples include printed promotional materials, clothing, furniture, but also building materials and electronic products, such as an extension or distribution box. Customers can make specific choices for these products, such as materials, colours, dimensions, component placement, and even add their own images, logos and texts. Product configurators are thus ideal for companies that offer customised or personalised products and want to offer their customers a unique, interactive shopping experience.
Yes, product configurators can often be seamlessly integrated with existing ERP, CRM and e-commerce systems. These integrations allow companies to optimise their processes and manage customer data efficiently. Examples of well-known systems with which integrations are possible include Shopify, WooCommerce, Umbraco and Magento.
A product configurator can also be delivered in combination with a full webshop.
We are happy to help you achieve digital success
We would love to tell you more about our solutions. You can reach us by phone or email.
