By guiding users step by step through the decision-making process, they can quickly find the product or service that best suits their needs. This reduces decision fatigue and increases the likelihood of completing a purchase.
A decision support tool, also known as guided selling, is an online solution that guides users step by step in making the right choice. It is often used on websites offering a wide range of products or services. By asking targeted questions, the decision aid presents only the most relevant options, making it easier for users to make informed purchasing decisions.
With a product recommendation tool on your website, the user experience is significantly improved, increasing the likelihood that visitors will convert.
Tailor-made guided selling for your business
Our development team has extensive experience in building decision support tools. We work closely with you to create a customised solution, from concept to implementation.
We understand that every organisation is unique, which is why we develop decision aids tailored to your specific needs, goals, and processes. We ensure your tool is not only functional but also user-friendly and results-driven.
At Orange Juice, we're dedicated to helping you integrate this powerful tool into your website, delivering a solution that truly makes a difference.
For our new decision aid, we were looking for a developer who excelled in design creation and had expertise in developing configurators. Orange Juice fulfilled these requirements to the highest standard. With their skilled and thoughtful team that communicates clearly, collaboration has been a pleasure.
3 advantages of guided selling
Integrating a product recommendation tool on your website offers several benefits:
Customers who use a choice guide often feel more confident in their decision. As a result, they are more likely to follow through with a purchase, leading to higher conversion rates.
By integrating guided selling, your website can be fully tailored to your customer's specific needs. This allows you to deliver a personalised experience that sets your brand apart from the competition.
Possibilities of a decision aid
Guided selling helps users make informed decisions. Many companies that offer complex products or services already use choice aids. For example, students struggling to choose the right study program can greatly benefit from a study guide. Choice aids are also commonly used in sectors such as health insurance, where consumers must select the right coverage each year.
With a guided selling tool, users are not overwhelmed by endless options; instead, they are presented with a clear selection of choices that best fit their situation.
However, a choice aid is not only valuable for services. Imagine you're looking for a new mattress. The market offers countless types, each with different features, prices, and brands. A product recommendation tool that asks targeted questions about your sleep preferences and needs can help identify the ideal mattress. This enhances customer satisfaction by giving users greater confidence in their purchase decision.
Customer cases with decision aid
With our decision support tools, we help companies across various sectors find the right solution. Explore our customer cases and discover how we create smart, tailor-made tools for different industries:
Our Working Method
Laura van Aperen
"We design decision aids that seamlessly guide users to the right product. By asking logical questions, presenting clear steps, and providing intuitive visual support, we simplify complex decisions and create a pleasant user experience."
Introduction
At Orange Juice, we start with a no-obligation introductory meeting. If there is a mutual match, we schedule a working session, in which we discuss the needs and wishes. By asking critical questions and preliminary research, we get a full picture of the issue. We then set up a plan of approach and discuss the desired result. This is how we develop a configurator that perfectly matches the customer's needs.
Types of configurators
Orange Juice is an expert in building configurators. Besides 2D product configurators, we also develop other configurators; we'd be more than happy to tell you more about the different options we offer:
Product configurator
A product configurator is a powerful solution that allows customers to put together their ideal product themselves. From material and colour to finishing and personalisation: everything becomes possible. Orange Juice builds customised product configurators that respond to your customers' unique needs.
3D configurator
Besides 2D product configurators, Orange Juice also specialises in developing 3D configurators. With a 3D configurator, customers can view their product from any angle. This gives them a realistic experience, with even reflections and material structures visible.
Design editor
Design editors are increasingly seen in online shops. They allow customers to edit and order personalised products. Think of designing a phone case, photo album or making business cards. Discover the possibilities of our design editors.
Decision aid
Orange Juice has extensive experience in developing a decision aid configurator, also known as guided selling. With a decision aid, you use targeted questions to guide customers to a selection of products or services that best fit their needs.
Want to know more? Check out our whitepaper
Check out our free whitepaper and find out how to use a configurator to increase your online success. It is full of information about the advantages and applications of product configurators. By reading this white paper, you, and your company, will get a better idea of whether it is worth having a product configurator developed.
FAQs
We offer customised solutions, and the cost depends on your specific requirements. Prices can vary significantly, so please contact us for a personalised quote.
Yes, we can integrate a choice tool into almost any website. Get in touch with us, and we'll be happy to schedule a meeting to discuss your needs and explore the possibilities.
Absolutely! We can provide this option if needed. If your website content changes frequently, it's convenient for you, as the customer, to manage these updates independently.
We are happy to help you achieve digital success
We would love to tell you more about our solutions. You can reach us by phone or email.
