Expanding the partnership with Euro Events

Orange Juice has been working with Euro Events for over 4 years, responsible for designing and implementing e-commerce projects, including online product configurators. Euro Events produces and supplies access systems and payment systems for the event industry and hospitality sector, ranging from wristbands, tokens, lanyards, and coins to electronic payment systems. In total, there are four active webshops, one of which focuses entirely on the German market.

The Impact of Corona

The four webshops performed beyond expectations in 2019, and ambitious future plans were already in place for 2020 and the following years. However, in March 2020, the corona crisis brought the entire event industry to a standstill. Gatherings and events were banned, and revenue plummeted rapidly. Euro Events had no choice but to intervene quickly and decisively, with serious consequences for its operations and staff. The company has now consolidated from two locations to one central location in Echt. The revenue decline in a few months has been enormous, and the outlook for the coming years remains very uncertain.

 But challenging times reveal the strength and sustainability of an existing partnership. Are there partners who support each other through thick and thin? In consultation with Euro Events, Orange Juice decided to suspend some ongoing obligations and was also willing to think intensively about this challenging situation. In several sessions, Serge, the director of Euro Events, and Remco, the director of Orange Juice, developed a long-term plan for extensive collaboration.

Euroevents

Shared revenu model

In addition to realizing and maintaining the four webshops, Orange Juice will take over the online marketing tasks from an external agency. Orange Juice will become responsible for SEO, SEA, social media, email marketing, data analysis, and conversion optimization. Orange Juice has great confidence in expanding the partnership and will also invest hours at its own risk. Based on a realistic multi-year budget, a partially variable fee is agreed upon, based on achievable results.

 This shared revenue model is especially useful now: Euro Events needs to use fewer liquid assets in the short term. Orange Juice invests hours in this joint project in exchange for higher rewards in the future. A significant advantage of this model is that both parties view each other as true partners, with mutual trust and communication based on equality. This leads to a much more intensive collaboration than in a classic client-supplier relationship. And in challenging times, that can make all the difference.

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