AI integration in product configurator

At Orange Juice, we develop smart product configurators and editors: digital tools that allow customers to create their own products. Think personalized wristbands, T-shirts, or promotional materials.

Traditionally, the user clicks through multiple options; color, size, material, print, quantity, until the product is complete. But this can be cumbersome, especially if the customer already knows what they want.

With the rise of generative AI, this is changing. Instead of selecting every option, a customer could simply type what they have in mind, for example: "Create 500 blue silicone wristbands with white text and our logo in the center."

The AI would translate this description directly into a complete configuration. This makes product creation faster, more intuitive, and highly personalized.

Orange Juice Development Configurator

Project goal

The goal of this graduation project is to design and develop an AI integration that converts natural language into a complete product configuration within an existing configurator or editor.

 

In other words, a customer simply types what they want, for example: "I want 100 black T-shirts with a white logo on the front and 'Crew' text on the back." The AI automatically generates the corresponding product in the configurator. This transforms a traditional click-based process into an intelligent, natural user experience. Imagine your work shaping how customers create products in the future!

Example scenario

Example prompt:
"I want to order 20,000 orange Tyvek wristbands for a festival; the bands serve as 18+ proof for alcoholic beverages."

Expected AI output:

  1. Tyvek wristband is identified.
  2. Product detail page is loaded.
  3. Options for color (orange) and quantity (20,000) are applied.
  4. Product editor is loaded.
  5. A suitable template is selected (text + icon).
  6. Text ("Alcohol allowed") and icon (beer or 18+) are applied.
  7. Customer confirmation is requested.
  8. If confirmed: product is added to the cart.
  9. If not confirmed: customer can take over the design manually or submit a new prompt.

Deliverables
During this internship, you will work towards:

  • A working, reusable proof-of-concept AI integration within an existing product configurator—your very own smart prototype.
  • Clear documentation of the technical architecture, including AI components and APIs used, to enable further development.
  • Research on the applicability of natural language processing in product configurators—when it works well, and where the limitations lie.

In short: an internship with real impact, where you will be challenged both technically and creatively. Are you ready to take on the challenge with us?